Bona-Fido Privacy Policy

Privacy Policy


This privacy policy sets out how Bona-Fido uses, maintains and discloses information collected from customers and users of the Bona-Fido website.




Bona-Fido is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Bona-Fido may change this policy from time to time by updating this page. You should check this page occaisionally to ensure that you are happy with any changes. 

Information We Collect

Bona-Fido may request or collect personal information from online users in a variety of ways, including through online forms and other instances where users are invited to volunteer such information. The information Bona-Fido collects is personal information that identifies you personally, such as:


  • name
  • contact information including email address
  • demographic information such as address and postcode
  • other information relevant to the provision of customer services 


Bona-Fido may also collect information on how users access the website by using a tracking ID unique to each user through the use of cookies.


What Are Cookies? 


A cookie is a piece of data stored on the your computer’s hard drive. Bona-Fido may use both session ID cookies and persistent cookies. For session ID cookies, once you close your browser or log out, the cookie terminates and is erased. A persistent cookie is a small text file stored on your computer’s hard drive for an extended period of time. Your browser’s help file contains information and instructions for removing persistent cookies. Session ID cookies may be used by Bona-Fido to track user preferences while the user is visiting the website. They also help to minimise load times and save on server processing. Persistent cookies may be used by Bona-Fido to store, for example, whether or not you want your password remembered, or other such information. Cookies used on the Bona-Fido website do not contain personally identifiable information.


How We Use Cookies


We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to our customers needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


Log Files


Like most standard websites, Bona-Fido use log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyse trends, administer the site, track user's movement in the aggregate, and gather broad demographic information for aggregate use. However, none of the information stored in the Bona-Fido log files, including but not limited to IP addresses, is linked to personally identifiable information.


How Bona-Fido Uses Your Information


We use the personally identifiable information to understand your needs and provide you with a better service, and in particular for the following reasons:


  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


Bona-Fido may also use this information for research purposes regarding the effectiveness of website services, marketing, advertising and sales efforts. Bona-Fido will not in any way share this information with a third party either for free or by selling it.

Disclosure of Information


Bona-Fido may also disclose aggregate, anonymous, data based on information collected from users to investors and potential partners. In such cases, statistical information only will be disclosed and personally identifiable data will be kept strictly confidential. In case Bona-Fido is sold, the information collected from users may be transferred to the new owners.


Bona-Fido may from time to time engage third parties, to preserve, analyse or otherwise store or manipulate data received by Bona-Fido from its customers. In all such cases, such third party service providers will be required to treat all such data with the same degree of care as Bona-Fido and they will be prohibited from disclosing such data to any other person or party, except as otherwise provided for in this Privacy Policy.


Special Offers and Updates


Bona-Fido customers and users will occasionally receive information on products, services, special deals, and possibly a newsletter. Out of respect for the privacy of users, Bona-Fido presents the option to not receive these types of communications.


Legal Disclaimer


Though every effort is made to preserve your privacy, Bona-Fido may need to disclose personal information when required to so by law. If it is deemed necessary that such action needs to be taken, Bona-Fido will comply with judicial proceedings should a court order or legal process be served on Bona-Fido.




We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Links to other websites


Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


Maintenance of Information


The information provided to Bona-Fido is saved indefinitely and may be stored on one or more databases directly or indirectly maintained by Bona-Fido. Bona-Fido employs industry standard security measures to protect the confidentiality of the information. Although Bona-Fido cannot guarantee that any loss, misuse or alteration of data will not occur; every effort is made to prevent such occurrences. Any other particularly sensitive information, such as payment details collected for commercial transactions, is encrypted prior to transmission by you to Bona-Fido.

Controlling Your Personal Information


You may choose to restrict the collection or use of your personal information in the following ways:


  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at


We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.


You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to Bona-Fido, The Mansley Centre, Timothy’s Bridge Road, Stratford-upon-Avon, Warwickshire, CV37 9NQ.


If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.




Any questions concerning this Privacy Policy may be directed by e-mail to